Galaxy S5: Samsung talk about record sales without giving figures
Business: The new flagship of the South Korean giant was launched a few days ago in at least 125 countries against 60 for its predecessor.
The critique here is bitter , the launch of the Galaxy S5 is a success. In any case the assertion Samsung , three days after the global launch of its high-end smartphone.
But we must take his word and simply very lapidary figures . The South Korean giant asserts that sales of Galaxy S5 were up 30% compared to the figures of the Galaxy S4 at launch .
The group also announced that sales have doubled in some countries. Shame not specify which countries and what are the volumes ...
It must be remembered that the comparators are delicate . Galaxy S5 was launched simultaneously in 125 countries against 60 for the S4 ... The 30% increase can be explained in large part by its geographical presence .
Finally, note that Samsung is trying to put the odds on his side with a rate slightly lower than the previous generation. In short, the enthusiasm of some giant must be checked in time.
Samsung might be the world's largest seller of mobile phones and smartphones , the pressure of competition and mature markets such as Europe are now increasingly felt. Plus a Galaxy S4 which did not achieve the desired objectives, the group suffered a slowdown in growth the past record .
For its first quarter , Samsung should again to report annual performance decline with operating profit down 4.3 % to $ 7.9 billion . It would be the second consecutive quarter decreasing, a first for years.
The South Korean giant set so its new flagship , the Galaxy S5 , released today in the world (125 countries). Samsung is trying to put the odds on his side , including price level with a rate slightly lower than the previous generation and a very massive geographically launch. The previous model had been launched in "only" 60 countries.
Enough to reconnect with records ? Not so sure. Face competition from increasingly aggressive , particularly on the side of Sony , LG and Nokia , the Galaxy S5 barely stand .
Plastic is fantastic
Because it must be recognized that S5 disappoints and does not offer the expected rupture. The design is almost the same as the S4 , except for a slightly larger screen (5.1 inch Full HD) and the plastic is still present .
The plastic is still the rule , a somewhat surprising choice when observing the efforts of the competition to provide finest products. And this is not the golden version that changes the situation.
Obviously, the S5 is indeed a racing with a 805 quad core Snapdragon processor 2.5 GHz supported by 2GB of RAM , storage climbed to 16 or 32 GB is obviously 4G (150 Mb / s maximum) and offers the Multiple-Output MIMO technology (Multiple- Input) .
As with many actors , the image was treated with a 2.1 megapixel sensor on the front and a 16 on the back , plus a software part to accelerate the initiation and offers moult effects. The S5 can also shoot high definition ultra .
Found as expected a biometric sensor to unlock the smartphone ( on the lower part of the screen) to pay on PayPal and a selection of twenty shops, buy apps on Samsung Apps ( but not on the Google Play) , but again the South Korean merely align with Apple.
Finally, the S5 includes a heart rate sensor on the back . The demand for technology monitoring activities seems strong and Samsung does not intend to miss the boat . The system obviously quite evolved , with an association allows access to lots of functions like taking her blood , count the number of steps, assess his sleep ...
Enough to create a special appetite ? " The changes are so few consumers will be hard to see the improvements . While S4 brought a range of innovations , Samsung has focused on a small number of improvements. The challenge will be to convince users S4 S5 to pass with so little news " , asserts the contrary Nick Dillonla , an analyst at Ovum .
If the public is the primary target , Samsung also plans to seduce with its pros S5 adopting a focused discourse , which is rare today. " The S5 is for the company" , announces bluntly Maxime Guirauton , marketing director of the B2B division of Samsung France . " He clearly has three populations : top management , operational and commercial ."
Three arguments are particularly emphasized : security, workstation and uses extended connected. Safety , the S5 embeds Knox solution we talked a lot here .
Encryption, virtualization , autonomy
This solution containerization of pro and personal spaces to version 2 and provides some new features like multiple containers, the compatibility with other solutions of the same type , cloud access for SMEs. Samsung intends to market effect ( the date is not yet known ) an offer of pilotage in a remotely related to Knox 2.0.
The smartphone also features fingerprint recognition but not just to unlock it. "You can for example make directly display a business application when the screen is unlocked and we offer an SDK to develop applications related to this sensor ," says Maxime Guirauton .
It can also refer to a function for encrypting data compatible with the VPN label and IP67 , a thrust resistance to dust and water . What interest or technical teams working in difficult environments.
In terms of productivity , the group also emphasizes the workstation extended with Samsung Smart Workplace allowing such access to CRM applications or virtualization ( VMWare and Citrix compatibility ) .
We can also mention the connectors for the desktop Office tools such as SharePoint , Lync , Exchange Active Sync etc ... But also with single battery 2800 mAh supported by the Power Saving Mode solution that puts the S5 in emergency mode when the battery runs low ( cutoff data connections, passage of the screen in black and white). What life saving business without charger ...
Another interesting innovation for businesses, Boost mode that combines 4G and WiFi to accelerate file downloads. A check in practice ...