Google - the world's leading search engine - it is used by nearly half of all Internet users. Speaking of Russian sites, then, according to various estimates, Google choose to 15.6 - 18.6% of visitors Runeta.
Servers of the search engine is not concentrated in one place, they are spread all over the world, so that Google is able to exercise a constant and continuous monitoring of the network.
SEO in Google for its specificity is similar to search engine optimization for a website Yandex, but has a lot of nuances. On the one hand, Google is worse recognize lexical peculiarities of the Russian language, as it was initially not a Russian-language search engine. On the other hand, it is believed that Google uses more sophisticated methods to combat spam, producing more relevant query results. About Google rigor know firsthand SEOs and SEO-copywriter who in the development of sites need to be much more careful than when oriented on Yandex.
According to co-founder and CEO Rand Fishkin SeoMoz.org ranking on Google is 90% dependent on four factors:
1. The use of keywords and relevancy of content. The essential difference from Yandex is that too many keywords Google receives a spam and may remove the site from the database.
2. Reference weight. It can be dialed by the internal linking and links to other sites with high PR.
3. Weight of the link text (anchor). A large number of links with the same Ankor can outweigh all other factors already mentioned.
4. The credibility of the domain. This includes the famous search engine domain, and the number of people who visit it, and links to / from this domain, and registration information, and more. Whereas previously the domain had a different owner, you should learn about it.
On SeoMoz.org are 10 factors that most contribute to the promotion of sites in Google:
• Use key words in the title;
• Encore (text) of incoming links;
• link juice;
• age of the site;
• reference weight within the internal link structure;
• relevance of inbound links;
• link juice in a thematic community;
• Use keyword in the text;
• weight of the incoming links;
• relevance of the linking page.
• Encore (text) of incoming links;
• link juice;
• age of the site;
• reference weight within the internal link structure;
• relevance of inbound links;
• link juice in a thematic community;
• Use keyword in the text;
• weight of the incoming links;
• relevance of the linking page.
When creating and optimizing site Google should bear in mind that the search engine in principle to optimize. Google representatives have repeatedly stressed that they are for the "natural" sites and that in assessing the relevance Google tries to take into account the objective and not specifically tailored to the factors search engines. That's why so much importance Google places "links" of the site to other resources (reference weight and Encore, Web reputation), and age of the site and the domain information. It is believed that if the content on the site is good, and so he will break into the top ranks of the issuance of search results.
In fact, it is known that there is a threshold Google PageRank, that is, rating, which should reach the site to get into the main database search engine. In other words, no matter how good and necessary for the visitors was no content, the site will not even be listed in the index, if it is not referenced by other resources.
This leads to the logical conclusion: the creation and development of the site today are impossible without search engine optimization, and more specifically, for each specific search engine. If you do not use meta tags in bold, do not buy a platform for the arrangement of the links, the site does not appear in the database Google. What to say about the promotion of sites in highly competitive fields.
However, thanks to a strict policy against black optimization Google was able to achieve superiority in the world ranking of search engines. Once Google has found an effective way to deal with swapping (substitute pages) and cloaking (masking information).
Swapping is a page in a search engine promotion to leading positions, and then its substitution by another page (for example, paid advertising, sold a bunch of links, etc.). Upon detection of cloaking page banitsya, but tracking multiple sites very difficult.Google has developed an algorithm that tracks the information current. If the content is completely changed, the search engine automatically takes it as a swap and applies the appropriate punishment. However, this applies only to pages with high Page Rank.
In addition to all of the above, the search engine Google monitors the rate of change of pages and keywords, as well as of the changes.
Thus, the search engine optimization for Google is quite complex. But it is possible.
In our company, the field of websites do not work only webmasters, but also SEO-optimizers and SEO-copywriters, so the sites that we do, are quite successful. We take orders for conclusion of a site to the leading positions on the English-language queries. Due to immense competition, the cost of an order of magnitude higher than it costs for search engine optimization and the conclusion of the website in a leading position in Yandex and Rambler. However, Google - International search engine, therefore leading to the position of the site allows it to attract visitors from around the world.
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