How to optimize your content for search engines
In this article we focus on optimizing content for Google on-site, in the content of the page. Keywords and search engine optimization .
Having a beautiful and well designed website is fine, but what you really need are visitors. There are several ways to promote a website, including social media, ppc, e-mail marketing ...
The structure, construction and content of the website plays a very important role when classified in the pages of search engine results with a phrase or keyword.
Make sure your web developer has good knowledge of SEO (search engine optimization).
Then I leave a brief explanation on how to write web content friendly to search engines:
Select the right keywords
For starters, it is best to think about who is your target audience and what phrases they could use to find you.
Depending on what your business, your key phrases should be fairly obvious, but remember that some phrases and keywords have more competition than others we, that its use by other websites is very high.
The key to this is that the more specific your key phrase , the less competition from other sites using the same sentence.
A tool to search keywords free is Google Adwords which allows you to check the level of competence of your chosen phrase, the number of monthly searches ...
Use the right amount of key phrases
On its website, each page should have different key phrases (because it is assumed that each page talking about something slightly different. For example, on the ' About the company ' should use key words or phrases based more on location, experience and history of the company, while their ' services ', should do in the services and products offered.
Choose one to three key phrases per page as they add more, Google will get confused and not really know how and where to position specializing their results pages.
Remember the home page (home page) is the most important page which should include in their content-without going over-the words or phrases.
Structured content
This comes to mean the parties divide their content easily legible and identifiable.Saying readable content, I mean:
- A title that in very few words describe what the issue is Article or web content and of course, that includes relevant keywords.
- A first paragraph or intro that is a brief summary of its contents (156 characters). This paragraph subsequently becomes the snippet in search results, so it must contain key words or phrases you want to be found.
- To achieve this ease of reading, the text should be divided into short paragraphs 3 or 5 lines.
- According aspects comment, diferéncielos with headers or headers that form a key phrase or simply include keywords.
Reading the text, it should be clear to both users and Google.
The inclusion and use of key phrases are something important when creating content friendly to search engines. To keep your visitors coming back to your content, it has to be interesting, relevant, well written and convincing.
The search engines index websites more frequently the content continually changing, so if we keep quality content and creating a level of acceptable data, climbing in the search engines will be faster.
